Step-by-Step Guide to Building a Rate Sheet for Travel Content Creators

A rate sheet is a simple, one-to-two-page document that showcases your services, pricing, audience demographics, and past brand collaborations. It gives brands a quick overview of why they should work with you and what they can expect in return.

Think of it like a menu for your brand partnerships—brands don’t want to waste time guessing what you offer. A clean, professional rate sheet makes it easier for them to say, Yes, we want to work with you!

Your rate sheet should be visually appealing, clear, and easy to read. Stick to one or two pages max—brands are busy, and they won’t sift through a novel. Here’s how I structure mine:

Page 1: Your Personal Brand at a Glance

This is your introduction—your chance to stand out and show brands what makes you unique! Here’s what to include:

• Your First & Last Name – Keep it professional!

• Type of Content You Create – Are you a travel vlogger? A UGC creator? A luxury travel blogger?

• A High-Quality Photo of You – A clear, friendly image makes your sheet feel more personal.

• An “About Me” Section – This is where you tell brands why they should work with YOU. Keep it concise but impactful! Share your niche, unique storytelling style, or why your audience loves your recommendations.

Include Your Audience Demographics

Brands want to know who they’ll be reaching if they partner with you. Be sure to list:

• Male/Female Breakdown (if relevant)

• Audience Location (Example: 60% U.S., 20% U.K., etc.)

• Follower Count – Across Instagram, TikTok, YouTube, or any platform you use.

• Monthly Profile Visits & Interactions – Brands love engagement stats!

• Previous Partnerships – If you’ve worked with brands before, include their logos. Even if you’ve only landed one paid gig, show it off! If you haven’t worked with any brands yet, don’t stress—just focus on your audience insights and content quality.